lincoln


Review: MyFord Touch is Dead, Long Live SYNC 3!

2016 Ford Escape SE - 27 of 40The week of January 7, 2007 was a hugely important preview of the future of cars and how we would interact them. In the span of three days, there were three major product announcements in three cities that all seemed distinct at the time but the convergence is now becoming clearer every day. The week kicked off with General Motors vice chairman Bob Lutz revealing the original Chevrolet Volt concept at the Detroit Auto Show. Later that same day, then future Ford CEO Mark Fields joined Microsoft CEO Bill Gates on stage at CES in Las Vegas to announce the SYNC connectivity system. Finally, two days later Apple CEO Steve Jobs showed the world the iPhone at Macworld Expo in San Francisco.

Each of those three products has evolved significantly in the last eight years and with each passing day we get closer to the fusion of them all, potentially in an Apple car. While that latter product is still likely years away from being announced, touchscreen smartphones are now ubiquitous with more than two billion in use around the world. They are so prevalent that we now expect to be able to use them anywhere and everywhere including behind the wheel. While plug-in vehicles currently represent only a tiny fraction of the world’s vehicle parc, they too will likely one day dominate and with the addition of autonomous capability our vehicles may well become nothing more than a place to consume content while being moved around.

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Would Lincoln Ever Challenge for Overall Le Mans Victory?

Lincoln_LE_MANS_6A day before the 2015 running of the 24 Hours of Le Mans, Ford Motor Company executive chairman Bill Ford announced that the company bearing his family name would be partnering with Ganassi Racing to field four of its new GT supercars in the French enduro next year. Wall Street Journal auto critic Dan Neil wrote about this on the newspaper’s website on Sunday after the race. More interesting perhaps was what he wrote when he linked to his Journal piece on Facebook.

There he said that he felt the GT should be badged as a Lincoln rather than a Ford to help support the premium brand. I’d like to suggest a different strategy for what Ford might be thinking here. Full disclosure, when I left the Ford communications team in mid-2014, I was privy to some future product information which had not yet been revealed at the time including the Lincoln Continental, Ford GT, Focus RS and Shelby GT350. All of that information has now been publicly announced and what comes next is pure speculation on my part with no basis in fact.

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2015 Lincoln MKC – A Worthy Compact Crossover

2015 Lincoln MKC 02

Back in the spring of 2010 when Ford announced that it was finally going to euthanize its Mercury division, the company also announced a renewed commitment to restoring Lincoln to its former glory. Part of that included refreshing, redesigning and expanding the Lincoln lineup including a new C-segment model. At the time, most of us assumed we would get a production version of the 2009 Concept C, but four years later what we got instead was the 2015 MKC crossover.

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