civic


2016 Honda Civic Sedan – A Great Starting Point for the Type-R 1

2016 Honda Civic first drive - 1 of 44

In recent years, many critics have accused Honda of losing its way. The lightweight, fun-to-drive cars that helped build the Honda reputation from the 1970s through the early 1990s had given way to increasingly bland cars devoid of character. Chief of among the models that seemed to suffer was the Civic. First launched in 1973, the Civic wasn’t Honda’s first American model, but it really gave the brand momentum that picked up significantly a few years later with the debut of the Accord. The most recent Civic which debuted in 2011 seemed to epitomize everything wrong with the brand. Honda heard the complaints and tried to address them for generation 10 that goes on sale in November. However, hearing complaints and adequately resolving them are two different things and only time behind the wheel would tell us if Honda has been successful.

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2016 Honda Civic – Hitting Double Digits

American Honda EVP John Mendel reveals the 2016 Civic sedan

American Honda EVP John Mendel reveals the 2016 Civic sedan

For most companies that make and sell products there is often one particular product that is most important to its image and its bottom line. For Apple, it’s the iPhone, at Ford it’s the F-150 pickup. For Honda, that product is the Civic, its top-selling product globally with 800,000 annual sales and also its longest running continuous model after 43 years on the road. At events in Detroit and Los Angeles today, Honda revealed the all-new 10th generation Civic in the four-sedan form that will launch later this fall. The new Civic sedan is the first of several body styles that will arrive on our shores in the next two years including for the first time, a Civic Type-R.

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